How did you decide on your main customer segment, tourists, business travellers, or residents, and what research supports that choice?
We chose our main customers by researching local demand and tourism data in BC. Tourists and residents showed the highest need for flexible, affordable car rentals, backed by travel trends and renter surveys.
What will make Speedway Rental stand out from competitors like Enterprise or Turo in value, service, or convenience?
Speedway Rental focuses on personalised customer service, affordable pricing for older cars, and super easy booking with flexible pick-up options, making us more accessible and friendly for local drivers and tourists alike.
Have you considered offering eco-friendly or electric vehicles to attract environmentally conscious customers?
Right now, we focus on affordable, reliable vehicles but plan to include eco-friendly cars in the future to strengthen our green image and appeal to environmentally aware customers.
What factors influence your pricing model, and how will you ensure profitability?
Our pricing takes into account fuel costs, competitor rates, and local income levels. We monitor these closely to keep prices competitive while covering costs and maintaining healthy profits.
What marketing channels will you focus on first, and how will you measure their effectiveness?
We’ll start with Instagram, Google Ads, and partnerships with local hotels. We’ll track bookings and website visits from each channel to see what works best.
How do you plan to scale operations while maintaining customer experience?
We plan to add more cars gradually and explore new rental locations, ensuring every new spot follows our quality and service standards so customers get the same great experience everywhere.
Have you considered partnerships with hotels, airports, or travel agencies?
Yes, teaming up with local hotels and travel agencies helps us reach more tourists and business travellers, making it easy for them to book with us.
How will you ensure customer satisfaction and handle complaints, especially during busy times?
We have a dedicated support team ready to respond quickly. We also collect feedback regularly and improve our services based on what customers say.
How will you manage high upfront vehicle and maintenance costs while keeping prices competitive?
By buying reliable used cars and scheduling regular maintenance, we keep long-term costs low. This approach helps us offer affordable rentals without sacrificing quality.
How will you use technology to improve convenience and customer experience?
Our online booking system and planned mobile app will make reservations fast and easy, letting customers pick cars, choose times, and pay online from anywhere.
How does the company balance offering economy, luxury, and family models?
We provide a small but diverse fleet, including budget-friendly economy cars and larger family vehicles, ensuring options for different needs without overcomplicating the selection.
What measures keep the vehicle fleet quality and reliability high?
All cars go through thorough inspections before rental and have scheduled maintenance to avoid breakdowns and ensure safety.
How is dynamic pricing managed during high-demand seasons or special events?
We adjust prices based on demand spikes during busy seasons or events to balance availability and profitability fairly.
What membership discounts or loyalty programs are offered?
We plan to introduce loyalty programs soon, offering discounts and special deals to repeat customers as a thank you for their continued support.
How do airport counters and downtown pick-up points improve convenience?
Having pick-up spots at both the airport and downtown means customers can choose the location that fits their travel plans best, saving time and hassle.
What technologies are used in the mobile app for easier reservations?
The app will feature quick car selection, integrated payment, real-time availability, and easy management of bookings to speed up the rental process.
Which social media platforms work best for promoting your services?
Instagram and Facebook help us reach tourists and locals with eye-catching posts, while Google Ads attract customers searching for rentals online.
How do partnerships with travel agencies attract tourists and business travellers?
Travel agencies connect us directly with people planning trips, making our cars a convenient choice by including rentals in travel packages.
Which customer group provides the highest revenue potential?
Tourists and business travellers usually bring the most revenue due to longer rental periods and higher spending.
What marketing strategies attract students and local commuters looking for budget rentals?
We focus on social media deals, student discounts, and affordable pricing to attract budget-conscious renters like students and daily commuters.